Affiliate Onboarding: 5 Features To Streamline Affiliate Onboarding

Deciding how to recruit your partners is an important element of your affiliate marketing strategy. How you recruit your affiliates will depend on your budget, the size of your program, and what you’re looking for in your chosen affiliates. Create an affiliate marketing agreement that sets out the terms of your partnership, expectations, and compensation. Signing an agreement ensures both affiliates and the brand are committed to upholding their end of the bargain. Affiliate marketing with influencers is a great way to nurture long-term influencer partnerships because it’s mutually beneficial for both brands and influencers. Affiliate marketing is when a brand partners with affiliate marketers who will promote their products and generate sales on their behalf in exchange for a commission.

Five proven strategies for affiliate onboarding

That’s why it’s important to experiment with your partner onboarding, testing different resources, email copy and timing to see what works best. Teamwork has many resources available to partners, including quick start guides for both affiliate and agency partners, each focusing on different levels of information appropriate for each type of partner. Teamwork partners can access these resources inside the PartnerStack partner portal whenever they need them. Teamwork reminds partners they have access to assets like banners and email templates through PartnerStack’s resource center, making it easy for new partners to start making sales sooner than later. First of all, provide affiliates with marketing materials so they may start advertising right away.

Start onboarding your affiliates today

Affiliate onboarding is easily one of the most overlooked aspects of running an affiliate program. It requires a willingness to be proactive and support your partners so that they can see success at affiliate onboarding the end of the tunnel. Even implementing a few of these strategies above will give you a leg up on your competitor’s affiliate programs and make your partnership with affiliates that much stronger.

It’s always good to discover feedback from all types of users within your affiliate program. Some of the most insightful information I received from affiliates came from surveying affiliates who signed up and didn’t promote at all. Use your top-performing content, make sure you ask for white-labeling rights, and test media amplification. Using individually tracked links for each influencer means you can measure individual affiliate performance and attribute the number of sales generated.

The Art of Onboarding Affiliates: Strategies for Building a Successful Affiliate Program

The key, however, is to ensure that you can attribute conversions that occur in multiple environments, including PC web, mobile web, and mobile app. Talk to your provider about how they manage cross-device and in-app click & conversion data. Clearly there is an opportunity to work with partners to drive more mobile conversions in general and app downloads in particular. If it’s important for your business to push customers to mobile or app, you can incentivize partners with an increased commission structure for customers who use that path to purchase. To implement a click-and-collect commission structure, you simply set up specific incentives for partners when a customer chooses a click-and-collect delivery option. By offering a significant incentive increment, you also further encourage click and collect because your partners will have the opportunity to pass on more of the additional revenue to the end user.

Five proven strategies for affiliate onboarding

This material could include images, videos, promotional copies, landing page links, product links, website links, etc. You can manage your resources better by getting them stored in different promotional sections. To make it even easier for them, you can create some short-snackable content pieces that would effectively convey the process. If there’s a demand, you can schedule some doubt clearing sessions for them over weekends or have some online forums which are exclusive to serve your affiliates and work towards the growth of the community. Other than this, you may also conduct some training or workshops for your affiliates to get an in-depth understanding of the program.

Brand Collaborations

It is not to say that a potential partner with a smaller audience size isn’t valuable—they are—but reach will ultimately dictate the incrementality gained from each new partner. Also, be realistic about what the partner type will drive performance-wise. Content-only partners may take time to achieve a fully ramped and revenue-generating state. You should be specific about your goals for your affiliate marketing program.

With an effective onboarding strategy in place, you can acclimate new hires into your culture and provide them with the knowledge and resources they need to succeed. It’s essential if you’d like to retain employees, reduce turnover and maximize productivity. By following these onboarding best practices, you can ensure your new hires get the positive start they deserve. Personalized support can encourage your affiliate partners to activate their promotions faster, thus driving sales soon after sign-up.

Set Strategic Affiliate Recruitment Goals

Showing that you are personally interested in dealing may increase your partner’s effort in promoting your brand. Initially, it would help if you controlled the activities of new counterparties on your own, and over time, you may implement a mentoring system when experienced partners help newcomers. By taking users through their first sale, you can discover and fix problems with their marketing strategies, ensuring better results in the future.

Five proven strategies for affiliate onboarding